A huge frustration for many marketing departments is how to make their branded content available to the myriad of ad agencies with whom they work.
The good news is that digital asset management software can make this process easy. With self registration, partners external to your organization can easily request access to your DAM.
Read MoreFor retailers, the question isn't if you need a Digital Asset Management platform to manage product images, videos and advertising content, it's which features you should look for in a DAM.
As with any software solution, all DAM software is not created equal – and not all DAM platforms will suit retailers. Here's what you should look for when selecting a DAM.
Read MoreBrand guidelines are an essential tool for creating and managing cohesive and compelling brand experiences. After all, a brand is defined by its actions, and therefore by the actions of the hundreds or even thousands of employees who create and deliver products and services for your customers, at each and every point of interaction.
Read MoreWhile the list includes companies who sell aspiration - It's mostly about companies who sell vision and aspiration vs only product features. Fashion and Beauty brands dominate as do cars and technology.
I bet you can't guess who is #11? Number 100 is Estée Lauder.
Read MoreIt is one thing to store all of your digital assets online – but your DAM platform really comes into its own when your assets can be integrated into other systems. Here are some common integrations to look out for.
Read MoreIn The Atlantic - one of our favourite magazines - featured an insightful piece about the importance of font choice when creating instructional materials on health information. Health agencies and big pharmacies are big on simplicity in their fonts.
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In addition to managing digital assets and creative work – DAM’s are also used to manage font families and guidelines on how to use them.
A digital asset management system needs to do much more than just store your digital assets – it needs to help you manage them. And that means, manage talent, copyright and usage rights. Here are some of they ways a DAM can help you manage image compliance.
Read MoreA creative file can’t be a brand asset if it’s hard to find. Shared drives, dropbox and storing images on desktops leads to huge inefficiencies and lack of control over the creative process.
Read MoreMetadata. It’s a relatively small word but not many people really know what it means, and how to use it to manage creative content. But it’s VERY important.
Read MoreWhile on the surface, the production and marketing process seems straight forward – but people in the industry know the truth…Managing the magnitude of digital assets – from audio, video, image, infographics, illustrations and web pages is like drinking from a fire hydrant.
Read MoreDigital Asset Management Guide – By IntelligenceBank Digital Asset Management
The Ultimate Guide To Digital Asset Management.
Everything you need to know about the software, implementation and tips from the pros.
